Description
Platinum packaging was formed by the merger of two dynamic and flexible packaging companies. They required an identity and stationery designed.
The logo direction takes into consideration the gravure and carton printing process, which largely consists of folds and dye-cuts; this essence is captured by the logotype. The step wedges are used as an element throughout the stationery as part of the identity.
Since Platinum is also about ensuring customer satisfaction, the feel of the stationery was very important, from the paper to the colors used.
Conqueror Laid cream allowed the stationery to achieve a debonair touch and feel.